Rochester, N.Y. (WHAM) - It can wait.
That is the message that was given to students on Wednesday at East High School in Rochester.
Students used a virtual reality simulator to go face to face with the real dangers of distracted driving and those personally affected by it.
After the simulation, the students took a pledge never to drive distracted.
It is part of a national tour by AAA and AT&T to make the dangers of smartphone distracted driving more of a reality to student drivers.
"There is no message, there is no social media post that is worth the risk of taking someone's life or losing your own life," said Kevin Hanna, director of external affairs at AT&T.
In 2013, distracted driving became the leading cause of teenage driving deaths.